THE REVIEWS ARE IN
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TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there’s good news for entrepreneurs overwhelmed by social trends in digital media: you don’t have to be an expert in every platform, change your business model, or hire a marketing intern.
But this doesn’t mean your work is done.
You’ve already conquered the enormous challenge of building a successful company or small business. Now, it’s time to find your niche and own it. In Niche, Please!, Skyler Irvine shows you how to adapt your marketing strategy, meaningfully connect you with your customers, and focus on the platform that drives results. Technology may have changed, but your story hasn’t. This book will show you how to build a lasting brand that survives downturns, capitalizes on opportunity, and thrives throughout change.
I'm here to help you do less and achieve more .
“Often, social media intimidates entrepreneurs. But that’s only because they don’t have a guidebook. Now, you’re holding one.
how to narrow your focus and grow your business on social media
niche, please!
skyler
irvine
And the best news is, I’m here to tell you that social media marketing isn’t going to make your life any harder. I’m here to help you do less and achieve more.”
how to narrow your focus and grow your business on social media
niche, please!
skyler
irvine
FREE DOWNLOAD: THE BIZ-NICHE FORMULA
Your niche is as simple as WHO, WHAT, WHY!
Use this guide to fill out your own table, and find our your Biz-Niche Formula:
Your Biz-Niche: the narrow focus of selling your product or service to a subcategory of people with low competition.
Your Content Niche: the specific type of content you create based on you, your business, your customer, minus the competition.
Your Media Niche: the specific social media platform
where you post your content.
WHO
Who do you want to reach with your product or service?
What
What action(s) do you want them to take?
WHY
Why would they choose you over the competition?
YOUR BIZ-NICHE
The narrow focus of selling your product or service to a subcategory of people with low competition.
YOU
What skills, experiences, and natural advantages do you have, and what are your interests, passions, hobbies, personality traits and quirks, etc.?
YOUR
BUSINESS
What makes your business unique?
YOUR
CUSTOMER
What are the demographics of your customer?
MINUS THE COMPETITION
Subtract the type of content your competition is already making.
YOUR CONTENT NICHE
The specific type of content you create, bases on you, your business, your customer, minus the competition.
WHERE WORKS?
Which social media platforms offer a natural advantage for your Content Niche?
WHERE’S
TRENDING
1. Which social media platforms are trending with your customer?
2. Which social media platforms are trending in popular culture?
WHERE’S
NOVEL?
Which social media platforms is your competition not utilizing?
YOUR MEDIA NICHE
The specific social media platform where you post your content.
About the Author
Skyler Irvine is the founder and CEO of RenzlerMedia, a digital production company that helps entrepreneurs and small businesses tell their unique stories and support their brand with technology and social media. He believes everyone has their own path to success, one based on distinctive ideas and interests that separate every good entrepreneur from their competition. According to Skyler, pursuing our interests allows us to turn our ideas into money and erase the line between work and play.