On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves. Show Notes:

– How Brands that niche well, live well

– When its time for brands to ‘pivot’

– Successful brand pivots: Under Armor, Lululemon, Amazon

– Failed brand pivots: Kodak, Blackberry, Circuit City

– Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM – Facebook adds their name to WhatsApp, Instagram and Occulus

– Apple tries to brand “Privacy”

– GM’s answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric