The Mindset to Change Your Life’s Direction, w/ John Brontsema

My whole life was dedicated to baseball from an early time. People say, “Don’t put your identity,” or “You’re not a baseball player. That’s not your identity.” It really is though. While it’s not, it feels like it, because every decision I made, everything I was passionate about was baseball and achieving the next level.



All-Electric Hummer takes on Cybertruck, & Why Big Brands Fail and Niche Brands Win in Business

On this episode I discuss how niche brands can compete with huge companies, and eventually become huge companies themselves.

Show Notes:

– How Brands that niche well, live well

– When its time for brands to ‘pivot’

– Successful brand pivots: Under Armor, Lululemon, Amazon

– Failed brand pivots: Kodak, Blackberry, Circuit City

– Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM

– Facebook adds their name to WhatsApp, Instagram and Oculus

– Apple tries to brand “Privacy”

– GM’s answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric